“Cool Down” Pop-Up.
Event Moodboard
I created this moodboard for the event using Canva & Photoshop. The aesthetic was inspired by Y2K summer pool parties, hydration, and Milk Makeup’s established marketing materials.
Promotional Flyer 1
This is the first flyer I designed to promote the event. I replicated design elements from Milk Makeup’s existing promotional materials and used colors, text, and images that symbolize coolness & hydration. I made sure to list event details including location, dates, what to expect at the pop-up, and a Milk Makeup product.
Promotional Flyer 2
This is the second flyer I designed to promote the event. I replicated design elements from Milk Makeup’s existing promotional materials. Here I used colors, text, and images that give a humanizing element, symbolize hydration, and show a product in use. I made sure to list event details including location, dates, what to expect at the pop-up, and Milk Makeup’s Hydro Grip Set + Refresh Spray.
Memo
This is a memo I wrote to remind Milk Makeup employees to attend a meeting regarding the summer pop-up event.
Good News Email
This is an example of an email where I deliver good news to the Milk Makeup team announcing a partnership with Pressed Juicery for beverages at the pop-up.
Bad News Email
This is an email where I deliver bad news to Milk Makeup employees regarding a delay in product shipment.